Commercial Casting

A commercial gives you days instead of weeks, and I like working at that speed. Before anything goes out, I get on a call to talk through the spot: who's hiring me, what the brand needs, what the tone should feel like on screen. That's usually a producer, a production company, or the brand itself, alongside the agency or director when there is one.

Audiences can tell in about two seconds whether a person on screen feels real. That read either sells the product or burns the fifteen seconds you paid for. A spot going for something modern and understated needs a different presence than one going big and stylized, and getting that tone right is most of the job.

Sometimes a brand knows exactly who they want on screen. Sometimes they know the feeling they're after and need help finding the face that matches it. Either way, I bring in options until something clicks as the real answer.